In one of those back in 2005, one of their personalities/disk jockeys yclept Kitten (real name Kristen) appeared on a billboard with the teasing note,
As advertised, when the University of Kentucky won a football game, Kitten gamely shed her sweater:
Lo and behold, the UK football team won a final game over Vanderbilt. Kitten delivered as promised.
Kitten was probably not worried about this going too far. After all, this was only University of Kentucky football!
Last year, she even served as an Atlanta Hawks cheerleader on a bet: