Wednesday, June 8, 2011

Victor's Secret: A Response to States' Obesity Problems

During the past 20 years there has been a dramatic increase in obesity in the United States. In 2009, only Colorado and the District of Columbia had a prevalence of obesity less than 20%. These are the states with the highest obesity percentages: Mississippi, Alabama, Tennessee, West Virginia, Louisiana, Oklahoma, Kentucky, Arkansas, South Carolina, Michigan, and North Carolina. Now we can view it as a health issue; or we can view it as a possible marketing opportunity. Bear with me on this.

With male obesity comes moobs, female-like breasts. Now these will, shall we say, need to be supported. Why not a line of male bras to support their extra tissue? But let's sweeten the demand: use colors that guys like, advertise their comfort, and so forth.

And why not get licenses from professional sports teams to have their logos on the male bras? These ought to really sell. Sell them at stores named Victor's Secret, to capitalize on the already-present familiarity of Victoria's Secret.

I can see neighbor of mine from Franklin exercising while wearing his Tennessee Titans sports bra!

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