http://www.dailymotion.com/video/xfwk5y_subaru-trailer-hockey-mom_auto
Actually it's an excerpt from "If I Should Fall From Grace With God" by the Pogues. Here's the lyrics:
If I should fall from grace with God
Where no doctor can relieve me
If I'm buried 'neath the sod
But the angels won't receive me
Let me go, boys
Let me go, boys
Let me go down in the mud
Where the rivers all run dry
This land was always ours
Was the proud land of our fathers
It belongs to us and them
Not to any of the others
Let them go, boys
Let them go, boys
Let them go down in the mud
Where the rivers all run dry
Bury me at sea
Where no murdered ghost can haunt me
If I rock upon the waves
Then no corpse can lie upon me.
Only the first stanza and the refrain is used; nevertheless it definitely gives a WTF moment. The song is about a dismal time in Irish history: forced conversion to Protestantism, displacement from their lands, emigration, slavery. Maybe 500,000 people died.
I thought it was kind of odd that they would use it in the context of a car commercial. No, it's bizarre!
The Pogues' song is very lively; but mentioning falling from grace in a television commercial was a first!
ReplyDeleteI doubt they really paid much attention to the lyrics.
ReplyDeleteA bad choice for music for a car ad.
ReplyDeleteSometimes people just don't think things through...or expect somebody to know that there is more to the song than meets the ad...
ReplyDeleteOh...and I hope that you don't mind that I've shared this with my Irish friends and family by linking to it on Facebook.
ReplyDeleteI watched the The Pogues video and didn't understand one word the guy was singing. I watched the car commercial and could barely make out the 'let them go boys let them go down in the mud'. I think that's all the marketeers were try to get across. They were probably hoping that no one knew the words to the real song.
ReplyDeleteIt was a truly odd choice. Cute little boys playing hockey, hockey mom, dead guys. What a mixture.
ReplyDeleteI like the song. It's like their song "Body of an American," appropriately used in The Wire. (Maybe the best television program ever.)
A nice song.
ReplyDeleteMike's comment was spot-on. If I hadn't had the printed lyrics available, I wouldn't have had a clue what they were singing about. It's a bizarre choice of music for a commercial, for sure!
ReplyDelete